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What Does It Cost to Recruit a Traditional Undergrad?

Tim Fuller, Fuller Higher Ed Solutions • Apr 10, 2023

NACCAP recently published its 30th annual Admission Benchmarking Study, a detailed review of the cost to recruit a traditional undergraduate student at 113 member colleges.

The study includes information on budgets by spending category, staffing, key enrollment metrics like the percentage of new students recruited primarily by coaches, first-year funnel metrics, and performance ratios like the average production of a recruiter.

Tim Fuller, frequent ABACC speaker and resource person, leads this research for NACCAP and would be glad to discuss it with interested ABACC members.

You can view the study’s summary documents here.

Please note, NACCAP members that shared their data can see more institutional details.

Contact Tim Fuller View the Results

Fuller Higher Ed Solutions, founded in June 2020, grew out of founder Tim Fuller’s deep love for and experience with Christian colleges and universities. His 40-year career includes 27 years of enrollment service and leadership at Houghton College and 13 years of consulting at Credo.

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